LOR mobile

During a developer's incubator, I noted that Legends of Runeterra, an existing Riot Games' mobile application had not fully realized its potential in delivering an engaging and immersive experience for players. Driven by a passion for improving user interaction and aesthetic appeal, I took the initiative to lead a comprehensive redesign and rebranding effort focused on creating a more intuitive and enjoyable gameplay experience.

My journey began with a thorough analysis of the existing application, identifying key areas for enhancement based on user feedback, gameplay mechanics, and competitive landscape analysis. It became clear that to maximize player engagement, we needed to create a seamless interface that reflected the rich lore and vibrant artistry of the Runeterra universe while catering to the specific nuances of mobile gameplay.

I spearheaded a cross-functional team, collaborating closely with developers, product managers, and community representatives to define our goals and objectives. Through workshops and brainstorming sessions, we established a clear vision and user-centered approach, allowing us to gather valuable insights on what players loved and where they felt limitations existed.

The redesign process involved rebranding key visuals and refining the user interface (UI) elements to enhance clarity and usability. I developed mood boards and style guides that encapsulated the essence of the game, emphasizing its unique characters, environments, and narrative depth. This involved prototyping key screens and interactive elements, ensuring that the new designs were not only aesthetically pleasing but also functional and responsive.

With a focus on creating a Minimum Viable Product (MVP), I iterated rapidly on prototypes through usability testing and user feedback loops. This process was crucial in identifying pain points and refining the experience. The result was an MVP that dramatically improved navigation, enhanced visual storytelling, and provided players with a more intuitive access point to the game’s rich content.

Ultimately, our redesign not only revitalized the Legends of Runeterra mobile application but also reinforced its identity as a premium gaming experience. The final prototypes illustrated a harmonious blend of art and functionality, paving the way for successful player engagement and retention.

This portfolio piece highlights my leadership and design journey on this project, showcasing the transformative impact of thoughtful design in gaming. I invite you to explore the visuals and see how a focused rebranding, redesign, and prototyping effort can elevate a mobile gaming experience to new heights.