Finale

In this project, I had the unique opportunity to help design and establish the brand identity for a startup gaming company focused on an innovative shooter game set in a futuristic city. Collaborating closely with the founding team, I played an integral role in bringing the vision of the game to life, crafting a brand that resonates with players and encapsulates the essence of the gaming experience.

The game centers around a dynamic female protagonist equipped with a pair of advanced, futuristic headphones that connect her to an array of commands directing her through thrilling missions. To reflect this unique narrative, I developed a cohesive brand aesthetic that highlights themes of empowerment, technology, and adventure.

As part of the branding process, I created a comprehensive visual identity that included a striking logo, color palette, and typography that aligned with the futuristic vibe of the game. Additionally, I developed a suite of concept art materials that illustrated key arts, characters, and gameplay elements. This visual storytelling was crucial in conveying the game's atmosphere and dynamics, enabling stakeholders to better visualize the player experience.

My approach involved researching visual trends in the gaming industry and understanding the target audience’s preferences to ensure that our design choices would stand out in a competitive market. Through iterative feedback and collaboration, I refined the concept art and branding to create an engaging and memorable visual identity that reflects the innovative gameplay mechanics and immersive environment of the futuristic city.

This portfolio piece showcases my contributions to building a brand from the ground up, highlighting my passion for gaming design and my ability to create compelling visuals that resonate with players.