Mcdonald's

As an Art Director for McDonald’s, I translated strategic briefs into visually compelling ideas, tailoring each concept to resonate with specific markets. From ideation to execution, I worked closely with cross-functional teams to deliver engaging, brand-aligned experiences. My contributions helped bring global brand consistency to life while crafting impactful, locally relevant moments from on-ground activations, in-store marketing, to localized regional campaigns. I also participated in pitches to further creative-speak of Mcdonald's.

Creative Pitch: Happiness is worth sharing

A reimagined Happy Meal box that splits in two—each half with its own goody—designed to share joy with someone else.

With a simple perforation, the iconic box becomes a double delight. Because happiness is meant to be shared, and now, so is the Happy Meal.