Marvel's Black Widow

As the Art Director at Publicis Groupe, I had the exciting opportunity to work for APAC Disney's integrated campaigns, in example supporting Disney Marvel's Black Widow in the APAC region. This iconic Marvel film demanded a strategic approach that resonated with local audiences while maintaining the essence of the Marvel brand.

I contributed to the development of an integrated media toolkit that spanned various platforms, including social media and on-ground activations. This comprehensive toolkit comprised digital and physical assets tailored for digital engagement, print materials, and immersive event experiences that brought the Black Widow narrative to life.

A key aspect of my role involved tailoring content and assets for localization in APAC, ensuring that each piece resonated with the diverse cultural nuances and preferences of local audiences. This involved close collaboration with regional teams and leveraging insights to create relevant and engaging materials that effectively captured the spirit of the film.

In addition to my work on Black Widow, I had the privilege of contributing to other high-profile Disney films, including Raya and the Last Dragon and Wandavision. Each film presented its unique challenges and opportunities, allowing me to refine my skills in crafting tailored visual campaigns that resonate on a global scale. From developing key art and promotional materials to conceptualizing immersive experiences, my role involved ensuring that the artistry reflected each film's distinct identity while driving audience engagement.

I was also responsible for generating and developing both digital and physical assets that encompassed the campaign's visual narrative.

This portfolio piece highlights my contributions as Art Director on these significant projects, showcasing my ability to blend creativity with strategic marketing to produce integrated campaigns that captivate and connect with audiences. I invite you to explore these visual narratives and discover the impact of thoughtful design in the world of film promotion.